ARE DNA TESTING COMPANIES GOING TO GO BUST? SEEMS THE DNA TESTING BOOM IS OVER

YAHOO FINANCE : ONCE HOT DNA TESTING article by Daniel Roberts

Excerpt: It isn't just 23andme. DNA tests went boom in 2018 with the number of consumers who had bought one doubling to 25 million, now sales have gone bust.

MIT Technology Review estimates that the largest DNA test players sold just 4 million to 6 million DNA tests in 2019, an industry growth rate of 20 %, the slowest year for the industry ever.

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I have never done my DNA and to my knowledge, neither has anyone in my family.  These companies and their owners have gotten rich, but the aspect of privacy invasion and your data no longer being yours (after about 20 years but currently for the use of law enforcement) is also in my opinion an aspect of the decline in interest.  Further while DNA can help you if you're truly blocked, sometimes it's impatience or amateur genealogy that's the issue.  Currently I have a friend who is stuck due to a common name and reportage of birth place different on three different census in the 1800's.  I told her I've seen death certificates from the 1940's and before in which children do not know their mother's maiden name.