20 January 2011

OLD MC CALLS MAGAZINE FROM 1976 A HISTORY LESSON AT THE AMERICAN BICENTENNIAL

1976: It was the bicentennial of the United States of America...

Recently someone gave me a McCalls Magazine from that year and it was quite the history lesson.


One of the things I noticed was the advertising. Most of the name brands that were being sold then are still being sold NOW...

The issue had a lot of focus on the changing role of women in society, on expectations about sex and marriage through American history. The article in my opinion tried to cover too much territory and the language felt stilted.

But old magazines and catalogues are useful when you attempt to situate a character in your family within their times. We are reminded that women who came of age in the 1970's were highly effected by the controversy of the woman's liberation movement, and the hopeful passage (which did not succeed) of the Equal Rights Amendment!